The audience of mobile application “Line” in Spain reached 10 million people

The creators of mobile application-communicator “Line” are ready to compete with a popular application “WhatsApp”. On the official Facebook profile of “Line” there is information claiming that the new application was downloaded by more than ten million users in Spain. “Line” managed to reach such index most likely due to hot debates about the main competitor of the new program in these latter days.

As the main reason of increase of the audience of “Line” experts consider the contradictory information about the possibility of introduction of an annual fee for using “WhatsApp”. As a result this unchecked information was confirmed and users of “WhatsApp” had to pay their familiar mobile application. In response to this news many people who really like to communicate with the help of mobile applications made their choice in favor of a free novelty.

The representatives of the company say that “Line” has no plans to start charging for the application – referencing to some rumors around “WhatsApp” adding subscription fees. Their approach of selling stickers in the application and offering official accounts to celebrities and brands seems to work fine for “Line”.
Besides, the increase of Spanish audience of the application was affected by a strong advertising campaign that was remember thanks to a TV spot with spanish actors Michelle Jenner and Hugo Silva.

“Line” is available for users of Android, iPhone, Windows Phone and BlackBerry operating systems as well as personal computers. The mobile application topped Apple Inc. (AAPL)’s rating of free downloads in forty one countries according to NHN.

“Line” reached the 100-million user mark nineteen months after it had debuted as compared to forty nine months for Twitter and fifty four months for Facebook according to NHN Japan.



Guest article by Josh Hamilton, Senior Engineer at cell phone company having personal experience with different Hi-tech and engineering solutions, sharing ideas on mobile trends and modern gadgets including mobile repeater solutions, cool gadgets, networking solutions and other topics.